What is a Fiduciary?

A fiduciary is one who is entrusted to act on another’s behalf (called a beneficiary).  Generally, a fiduciary is selected based upon experience and expertise that may allow the fiduciary to serve the beneficiary’s interests better than the beneficiary could serve their own.  Because fiduciary relationships are inherently relationships of trust, a fiduciary must manage assets and make recommendations that are in the best interest of the beneficiary rather than for his or her own profit, or profit to the firm.

You might think that all Financial Advisors are fiduciaries.  Surprisingly, that is generally not the case. Most of the major firms who advertise retirement “advice” or “guidance” can actually “advise” you to buy second-rate products that generate greater profits to the firm, thus putting their interests ahead of yours.     

Registered Investment Advisors are required to act in their client’s best interest and disclose all conflicts.  Securities brokers and insurance agents are not. To complicate things further, many Financial Advisors carry multiple licenses as a Registered Investment Advisor, a securities broker, and an insurance agent, so it’s often difficult to know what license your advisor is actually providing his guidance under, and as a result, whether he or she is working in your best interest or the interests of the firm.  

Our Fiduciary Oath

Sequent Planning, LLC is a Registered Investment Advisor committed to upholding a fiduciary standard of care. Our Investment Advisor Representatives agree to the following:

 1)   We will always put our clients’ best interests first — ahead of our own and that of our firm and its employees. As defined by federal law, we will act as a fiduciary.

2)   When selecting investments and/or investment strategies, we will act as the client's agent, seeking the best investments at the best prices at all times.

3)   While neither we nor anyone can promise superior investment returns, we will provide impartial advice and act with skill, care, diligence and good judgment.

4)   We will provide full and fair disclosure of all important facts, including our compensation from the providers of the products and services we offer, as well as all fees we pay to others on your behalf.

5)   We will fully disclose and fairly manage any unavoidable conflicts in our clients’ favor.